Dealing with Motor Industry PRs can be daunting for young and up-and-coming journalists. But to function in this industry, you have to build professional relationships with them. What are they looking for? Who do they think are the top motoring journalists? This survey sheds some light.
During my lectures I emphasise the importance of frame of reference and the fact that the best stories do not usually come from press releases. For a brilliant example of […]
Based on the number of letters I have received from budding motoring journalists from all walks of life during the past decade, I always suspected there was a lot of […]
As a member of the World Car Of The Year (WCOTY) jury I was recently asked to complete a questionnaire about the future of motoring journalism. Only the 60-odd international […]